ABN: 59 625 908 992

ASG Australia is the official distributor of brands owned by the ASG Group throughout Australia. Our brands include Scicon bike bags, Ftech custom cycling gear and mountain bike brand Ellsworth.




OFFICE ADDRESS : Unit 2, 23 Ford Road, Coomera, 4209  (BY APPOINTMENT ONLY)


The ASG Group is located throughout multiple locations around the world, including the beautiful Gold Coast of Queensland, Australia.

ASG The Store aims to be the coolest online bike shop in the world. We offer premier cycling products and services from our extensive global brand portfolio. In addition to unrivalled customer service, the ASG House of brands is set apart by our ability to provide our customers with an immersive experience within the “ASG Eco System”

Just some of the exciting products and services offered through ASG include:

  • Premier cycling brands including: Scicon, Ellsworth and Ftech
  • Internationally acclaimed cycling events
  • Unique bike travel experiences
  • Global distribution services for cycling brands
  • Custom product development
  • Cycling industry athlete and sponsorship management services

Get immersed in the “ASG Eco System” by visiting our group portal here



ASG Sport Solutions was established in 2006 after securing the agency for Rudy Project eyewear in Southern Africa. With its head office in Pretoria, the company has a distribution network that stretches throughout Southern Africa.As a member of the ASG Group of companies (established in 1999 with diverse interests in software development, management consulting, property development, etc. ASG Sport Solutions grew rapidly since its establishment and added several more Italian premium cycling brands to the stable. These included Pinarello, SIDI, Selle San Marco, and Most.With a proven track record in achieving results for its brand owners, ASG went on to acquire even more of the world’s best cycling brands, including FFWD, SIXS, Fulcrum, Veloflex, DeMarchi, High5, etc.

With a firm commitment to cycling development, ASG started investing in professional cycling by sponsoring both a Junior Team and a U/23 Team since 2010. In 2011, the bar was raised by also signing an agreement to supply all the cycling kit requirements (from bikes to clothing) for Team Bonitas, arguably the most successful South African cycling team in recent years. In recent years we have also been in partnership with the Bestmed ASG Ladies team. The end result has been nothing less than spectacular, with multiple SA champions now being part of the ASG stable.In addition to these team sponsorships, ASG also sponsors more than 2,500 South African elite and high profile professional athletes and teams across multiple sporting disciplines. Rudy Project is also the official eyewear of the South African PGA, Ironman SA, MTN Shootout, Sani2c 2013 and many more prestigious events and organisations.ASG will continue to expand its sponsorship investment for 2014, as this forms an integral part of the business.

ASG has since 2011 made significant investments in cycling development throughout South Africa including a close relationship and support of the Velokhaya and Qhubeka projects that’s turning young people from poor communities into cycling enthusiasts and occasionally into cycling champions, whilst also developing much needed life skills.


ASG International is a full service media organization and house of brands.
Based in the North East of Italy (Romano d’Ezzelino, Veneto) in the center of the “Silicon Valley” of the sports goods industry, ASG International was established in 2011 through a strategic partnership between the South African ASG Sport  and the Italian SCICON, two strong businesses at the core of the active sports industry.
ASG International was founded out of the strategic alliance of the two business and has set is goal to manage a portfolio of renown premium brands and to open the extensive knowledge, market experience to all processes involved to market products from root to market. Amongst the current brand portfolio, global and successful, strong trading brands like and Pippo Pozzato are hosted.

The full service offering and a deep bond with strong partners operating worldwide, creates paramount opportunities for our customers. From brand creation, product development to first class marketing solutions, ASG International caters for every need. The combination of over 30 years of history in engineering and manufacturing premium consumer goods and a young team of professionals that apply cutting edge marketing techniques and modern strategies will provide you with an unrivalled service.
It is the synergy between the history of two undisputed leaders in their field and a young team of experts with an energetic spirit that are the solid foundation of ASG International.